Culture.Encode Digital Diversity
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Gender and ability, race and place, background, age and ethnicity shape our relationship to the world of technology, and to each other. We have mastered the tools of digital anthropology, design thinking, intercultural communication, and digital storytelling. 

What is your culture question?

At the cutting edge of innovation, digital diversity is both a business asset and an ethical stance: a vision for a truly inclusive future. Our cultural expertise will help your vision to grow.

Researching Unique Users and Markets


We are attuned to the complexities of opening up new markets, engaging new users, and reaching across the invisible border we call the "digital divide". We help industry adapt to new markets, users, and audiences by activating our background in digital anthropology, cultural studies, and pop culture and media to understand what you need to know about these communities. After identifying key tastemakers/influencers, we conduct original ethnographic market studies, write white papers, and offer presentation and training that will keep you in the know. See research portfolio and samples.


Nourishing Workplace Diversity

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We know how important it is to increase inclusion, equity and diversity in the world of tech, but how do companies begin to transform their pipelines, open up their workplaces, and rethink the roles of engineer, designer, researcher and executive to include more women and minorities? After developing 27 university courses meant to teach the fundamentals of thinking and communicating about race, gender, and global difference, we help to transform workplace culture. We offer concrete and sustainable solutions to the need for inclusion in tech. See workplace diversity portfolio, workshop and samples here.

Envisioning Global Futures


We educate leadership, teams, and makers to approach their work from a global, rigorously inclusive perspective. We workshop recruiting and UX practices to transform workplaces and design thinking. We offer custom-tailored in-house training sessions, webinars, and online courses to foster an inclusive workplace and spark design and marketing innovation. We are a go-to source for solving complicated diversity questions in the workplace and in the public arena and offer executive and management coaching on call. See global research, education and presentation work here.

Our collaborators and coworkers span all corners of the tech and culture industries:

Institutions can become so concerned with the question of inclusion, even with the best intentions at hand, that they tend to forget that the very landscape upon which inclusion happens–the field of tech at large (and its practices, discourses and culture)–must also transform.
— Ali Colleen Neff, Ph.D.

About Ali Colleen Neff, Ph.D. 

Since 2005, digital anthropologist and CultureEncode founder Ali Colleen Neff, Ph.D. has been studying the ways global and marginalized communities use, make, and circulate digital things.

In the course of her fieldwork with digital makers in the US inner city and with young people in West Africa, she became concerned with the need for digital platforms that reach across the "digital divide": the barrier that keeps marginalized populations from accessing the hardware, software, connectivity and training they need to participate in the digital landscape. 

In addition to directing the Digital Africa project, cultivating groundbreaking work on Digital Subcultures, and researching hip-hop digitalities, she has authored books, published a host of academic articles, and given keynotes on gender race, and media. Her work has been the recipient of major awards from the Mellon Foundation, REACH, FLAS, and DK Wilgus. 

She is affiliate faculty in Women, Gender and Sexuality studies at Portland State University. For spring 2018, she is working on a graduate course and podcast on global digital subcultures: communities of minoritized makers and users whose imaginations are sparking new possibilities in the world of tech!