Doing User Experience Research with Diverse/Global Populations

As user experience research and design becomes a site for unparalleled innovation in tech, the field is revisiting the question of who participates in these studies, and how. We have figured out how to get into the mechanics of what makes our users tick; the challenge now is to reimagine the role of user to include those whose experience falls off the radar

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AliColleen Neff
The "Culture Fit" Straightjacket: Transforming Tech Culture

One of the biggest mistakes we make as people-in-the-world is assuming that we already have a clear view of what our own personal values, habits, and hopes are; this becomes even more difficult when trying to understand a diverse group of people. Hiring into an unquestioned company culture can lead to problems with retention, worker satisfaction, and productivity.

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Bringing Cultural Anthropology to the Tech Table

Anthropologists have, for centuries, attuned their work to understanding humans, how they organize into groups, and how they interact with and build out their environment to solve critical problems so that they can survive and flourish. We understand people, and we understand the material and technological world. User experience research, design thinking, global marketing, and diversifying the workplace–very different projects and processes– take on new dimensions when empowered by the insights cultural anthropology brings to the table.

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AliColleen Neff