We are attuned to the complexities of opening up new markets, engaging new users, and reaching across the invisible border we call the "digital divide". We help industry adapt to new markets, users, and audiences by activating our background in digital anthropology, cultural studies, and pop culture and media to understand what you need to know about these communities. After identifying key tastemakers/influencers, we conduct original ethnographic market studies, write white papers, and offer presentation and training that will keep you in the know. See research portfolio and samples.